Studies have shown that it can prevent heart attacks, probably because its effect on cholesterol metabolism; it can reduce plasma cholesterol, reduce cholesterol absorption and decrease early atherosclerosis, inhibit platelet aggregation, and increase fecal bile acid excretion. Saffola Total blended edible oil is clinically tested^ to take care of your heart in not just 1 but 8 ways. Sundrop Gold Lite also has antioxidants which are known to boost our immune system to help fight diseases. Of all the edible oils, mustard oil contains the highest amount of A L A (10-12 per cent) as compared to sunflower oil and safflower oil which contain less than 0.5 per cent of A L A. Power of Antioxidants: Saffola oils are enriched with Antioxidants that help fight free radicals . WHY THIS RICE BRAN OIL SCORES THE HIGHEST? While it's early days to predict which way the coin will finally land, but it seems history is repeating itself. Taking the competition head-on, it released an ad that compared Fortune with Saffola Gold and Agro Tech Foods' Sundrop Heart. We bring you a detailed insight into what the marketed variety of cooking oil brands contain. A major concern with rice bran oil and sunflower oil is its ratio of omega-3 to omega-6 fatty acids. Healthy Dhara takes the battle to Saffola, Sundrop's court Share Via: Quotes American Journal of Clinical Nutrition to drive home the point that mustard oil is better for the heart Saffola Total is a combination of Rice Bran Oil and Safflower Oil. Rich sources: Desi Ghee, butter and coconut oil. A healthy heart is the first step to overall health. As a result consumers are often confronted with most brands making a host of health claims and their respective benefits and find it difficult to differentiate between the ones that would improve heart health and help keep excess weight away, and the ones that would plaque arteries and increase risks. Saffola Gold Healthy lifestyle is the key to a healthy body & heart. It has been reported that 2 gram of phytosterols daily was associated with a 10% decrease in bad cholesterol. Through a spate of recent print advertisements, Dhara - the mustard oil brand from the National Dairy Development Board - is driving home the point that mustard oil is far superior to sunflower oil. It is best to limit visible fat intake to around 2 tbsp per day and get a bit oil wise while oil shopping. For the uninitiated, Ischemia is a condition in which the blood flow (and thus oxygen) is restricted to a part of the body. The creative, done by Mudra Ahmedabad, says in no uncertain terms that mustard oil is "best for your heart" and that it "reduces risk of heart diseases by 50 per cent". - brand is not that important. A decade-and-a-half down the line, thanks to the incessant bombardment of TVCs propagating the cause of sunflower/safflower oil brands, an entire generation of Indians have grown up believing that only these are good for health. The Health-Oriented Faceoff : Mustard Oil vs. Rice Bran Oil vs. Olive Oil. All seeds of the Brassica family, including mustard (6-11%), canola /rapeseed (7%) and turnip, have high levels of omega-3 fatty acid. In the mid-'80s, puris used to be partial to Postman and Dalda all over India, and cholesterol had not entered our collective consciousness. It is a blend of 80% Rice bran oil and 20% refined Sunflower oil. Sunflower Oils – Who is the first among the equals. saffola gold/rice bran oil/olive oil at Others. Product Compare (0) Show: Sort By: Priya Palm Oil Pouch, 1 L. Refined Palmolein oilEconomic edible oilSaturated oil - good for healthExtracted from palm fruit - … The Family: Hospital Visit from The Carol Burnett Show (full sketch) - Duration: 14:31. Broadly, it is of two types: high density lipoprotein (HDL) or good cholesterol and low density lipoprotein (LDL) or bad cholesterol. Oryzanol is an antioxidant found in Rice Bran Oil (RBO) that is used for many alternative herbal therapies. ... Sundrop offers a great range of their for their varied customers like the Superlite Advanced, Nutrilite, Nutrifit, Lite … Sundrop SuperLite is a 100% Refined Sunflower oil and is synonymous with the brand Sundrop. Choose Saffola Gold, a smart way to help keep your family heart healthy. (function() {function createTable() {if (window.wpt) {window.wpt.createTable({"_id_div":"wpt-table-1609118044735","_ctrl_url":"https:\/\/www.consumer-voice.org\/wp-admin\/admin-ajax.php?action=wpt_load_data&table=7653&_wpnonce=cc7d9609a8","width":"100%","height":null,"sorting":false,"selecting":true,"heading":true,"paging":false,"pageSize":20,"autoload":true,"fields":null});} else {setTimeout(createTable, 100);}}createTable();})(); Supermarket shelves and grocery store stock a vast variety in cooking oil brands. It is the fatty substance that is found in the blood stream and the body cells. (function() {function createTable() {if (window.wpt) {window.wpt.createTable({"_id_div":"wpt-table-1609118044460","_ctrl_url":"https:\/\/www.consumer-voice.org\/wp-admin\/admin-ajax.php?action=wpt_load_data&table=14152&_wpnonce=6bb4c54f21","width":"100%","height":null,"sorting":false,"selecting":true,"heading":true,"paging":false,"pageSize":20,"autoload":true,"fields":null});} else {setTimeout(createTable, 100);}}createTable();})(); Your email address will not be published. Sundrop offers a wide range of edible vegetable oils to meet the lifestyle requirements of a varied consumer base in the market. For the last years, Saffolalife has been creating awareness about heart health and inspiring people to heave a healthy lifestyle for a healthy heart. The right cooking oil would be the one that is unrefined and rich in monounsaturated fats, and low in saturated fats. A rich golden colored oil, it has a perfect balance of MUFA & PUFA apart from the above mentioned Oryzanol, which is familiar to reduce cholesterol and give an unmatched taste. Their popular products are Saffola Gold for Heart Care, Saffola Active for Weight Management, Saffola Total for Cholesterol Control and Saffola Tasty for Active Body. Saffola Gold of Marico Limited:  The Carol Burnett Show Official Recommended for you Rice Bran Oil (RBO) is perhaps one of the most balanced oils containing a range of fatty acids (47% MUFA, 33% PUFA, and 20% SFA). Research shows that healthy lifestyle through staying active, eating better & being happy can improve your heart health by upto 50% ***. Sundrop Superlite - Sundrop Superlite is a 100% Sunflower oil. Keeps your heart healthy; Saffola Gold comprises 70% rice bran oil and around 30% sunflower oil. Overall, it can contribute to development of heart diseases. Fish oil is a good source of it. Similar to Sundrop, the brand was promising heart health to its customers. World Health Organization (WHO) recommends Omega-6: Omega-3 ratio to be 5:4 (1.25:1). Saturated Fatty Acids make oils and fats thicker (more solid) and when consumed can elevate the levels of total cholesterol and bad cholesterol. So when you cook food using Sundrop SuperLite, your family eats well & stays active throughout the day. Unrefined oils are considered better and are recommended due to the presence of a wide range of bioactive compounds, flavonoids and Vitamin E content, which tend to prevent rancidity in them. The study shows that mustard oil is the best for your heart. Read about what is Good" and what is Bad. Rice Bran Oil - 80%  Rich sources: Olive oil, mustard oil and groundnut oil, It is another type of oils and fats which when consumed lowers the level of bad cholesterol but at the same time can also lower good cholesterol. 1. Here is medical study supporting our traditional knowledge and its practice in our day to day life! Saffola Gold is also enhanced with antioxidants to protect your heart from cardiac disorders. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. The methods used for extraction would determine whether an oil is refined (extracted from oil cakes involving solvent extraction) or unrefined (cold pressed). Saffola Total blended edible oil is clinically tested* to take care of your heart by working on not only on 1 but 8 indicators of heart health including cholesterol levels. New Saffola Gold, Pro Healthy Lifestyle, edible oil, is a blend of 70% refined rice bran oil and 30% refined sunflower oil MUFA and PUFA: New Saffola Gold edible oil has a good balance of MUFA & PUFA as advised by NIN/ICMR. 5L. Your email address will not be published. Saffola Gold Oil Ask Price Being a talented and emerging organization of the domestic industry, we are enormously engaged in presenting a wide collection of Saffola Gold Oil. Power of Anti-Oxidants The advanced antioxidant system helps fight free radicals which are known to cause oxidative damage leading to various diseases. Omega-3 Fatty Acids are a family of PUFA, which are considered especially good for health. The Dhara campaign says that mustard oil's superiority has been endorsed by the American Journal of Clinical Nutrition in its paper, 'Diet and risk of Ischemic Heart Diseases in India'. Ischemic heart disease, on the other hand, is the term given to heart problems caused by narrowed heart arteries. The claim that Saffola Total Oil makes regarding twice the anti-oxidant power compared to Olive Oil seems genuine. -- Created at 08/10/2013, 55 Replies - Dost and Dimes -- India's Fastest growing Online Shopping Community to find Hottest deals, Coupon codes and Freebies. Ischemia often causes chest pain or discomfort known as angina pectoris - a common symptom of heart attack. Saffola Gold of Marico Limited: Rice Bran Oil - 80% Safflower Oil - 20% Then came the onslaught mounted by sunflower/safflower oil brands. Saffola Gold Oil Pouch ; Sundrop Heart Oil Pouch ; Sundrop Lite Oil Jar ; Sunflower Oil Jar ; Sunflower Oil Pouch ; Sunflower Oil Tin ; Edible Oils & Ghee. Made using Losorb Technology, which ensures up to 33% of lower oil absorption, it’s one of the healthiest oils in the market. Mustard oil has low amount of Saturated Fatty Acids (SFA) and high amount of Mono Unsaturated Fatty Acids (MUFA) and also Omega-6 : Omega-3 Ratio is 1.2:1 which is near to World Health Organization (WHO) recommendation which is 1.25:1 so mustard oil is best for heart health. Saffola Gold blended cooking oil contains the power of natural anti-oxidant that helps reduce free radicals and thus keeps your heart healthy. According to the creative, scientists have found that Alfa Linolenic Acid (A L A) is very effective in preventing Ischemic heart diseases. Size: 1L. Buy Now. Required fields are marked *, Contact Us | Privacy Policy | Terms and Conditions | Sitemap, Banking and Finance Expert Advice – Consumer VOICE, Environment Issues and concerns – Consumer VOICE Blog, Food – Nutrition, Safety and Food Laws | Consumer VOICE Blog, Health Issues and concerns – Consumer VOICE Blog, Real Estate Laws | RERA – Consumer VOICE Blog, Kitchen and Toiletries – Consumer VOICE Blog. It is rich in a bio-active component 'Oryzanol' that helps reducing cholesterol levels. Now, Dhara wants to make them change their mind. Vegetable and nut oils like wheat germ, sesame, corn, canola and almond oil are rich source of this oil. And, this is what makes Dhara refined vegetable oil - enriched with the highest amount of A L A and mustard - two times more effective for the heart. Very soon or, in fact, sooner than you think, consumers are about to witness a change in the way cooking oil companies advertise. Safflower Oil - 20%. It is … A comparison of the Oryzanol content per 100 grams of three cooking oils i.e. Saffola Gold, New Saffola, Saffola Active, Saffola Tasty Targeting Targeted Segment Evaluation Parameters Urban India: Indian Upper Middle Class Twenty percent of the country’s population lived in urban areas or large cities and consume11.2 Kgs of edible oil per year while the vast remainder lived in rural areas, villages, and small towns. Cardiac ischemia is the name for lack of blood flow and oxygen to the heart muscles. It enjoys a wide base of loyal customers. Sundrop Heart was launched in 2003, under the fast growing Heart Care Category in Refined oils and has been a preferred brand since then. Whilst it’s important to note that all oils are similar as per their calorie content, (each tablespoon contains approx. The next stage of brand communication will include a multimedia campaign including TVCs. Overnight, erstwhile popular brands Postman and Dalda were pushed to the forgotten corners of the mind, and brands such as Sundrop and Saffola became household names. Sundrop Heart is a scientific blend of physically refined rice bran oil (80%) and refined sunflower oil (20%). Both Omega -6 and Omega -3 are essential for proper functioning of body, but they should be present in balanced proportion in the body. It is recommended to keep rotating one’s oils among sunflower, safflower, rice bran, groundnut etc. Saffola Active also contains Vitamin E. Saffola gold has the right composition of 80% rice bran oil and 20% safflower oil. Saffola, the brand of safflower and rice bran, too had health benefits. • Winner of multiple awards for its excellent products, Marico has a presence in over 20 countries in the world. What's interesting is that the advertisements seek to destroy the very notion that 'sunflower/safflower oil is best for the heart' - painstakingly created over all these years. They shy away from making lifestyle changes and always procrastinate physical exercise. It is enriched with Vitamins A, D to provide upto 25% of daily requirements. Edible oil brands containing sunflower/safflower oil such as Saffola, Sundrop and others, which have been unabashedly riding on the 'health' bandwagon for more than a decade now, may suddenly find their position threatened by the hitherto 'unhealthy' cooking oils. Flax (linseed) oil is the richest source of plant based omega-3 fatty acid (55%). Consumer VOICE has always endorsed Indian good practices. Saffola Edible Oils are enriched with Vitamin A, D which are good for the Immune system and bone health. Considering health benefits of Rice Bran Oil (RBO), following brands of cooking oils contain rice bran oil: 1. Sundrop offers 100% purity and offers the goodness of vitamins and other essential nutrients, which makes it the ideal choice for people looking for a healthy lifestyle. For daily heart care, choose Saffola Gold. Sundrop Heart Oil claims to be ‘good for the heart’ as it says that it contains rice bran oil which is a rich source of oryzanol. Actually, it is an essential substance required for a proper functioning of body especially the brain. Saffola's products are the first in line of defense against heart diseases. Being highly free from fat and cholesterol, this offered collection of oil is perfect for heart patients. Quotes American Journal of Clinical Nutrition to drive home the point that mustard oil is better for the heart. The "ideal" cooking oil should contain a higher amount of the "good" fats (omega-3 and 9), and minimal saturated fats and trans fats. The heart healthy nutrients in Rice Bran Oil such as oryzanol are known for their cholesterol lowering ability. Oryzanol has also been used to treat nerve imbalance and disorders of menopause. Omega-6 fatty acids: important for health. It is also rich in vitamin E, oryzanol (a powerful antioxidant) which may help prevent heart attacks, and phytosterols (compounds believed to help lower cholesterol absorption), which may provide associated health benefits. Saffola uses a patented technology called Losorb, that enables lesser absorption while cooking. "We are currently discussing the campaign. which oil is good for health & heart ?? 120 cal) and should be used only sparingly, as part of an otherwise healthy diet, the oils do differ in parameters like methods used for oil extraction, composition and heat tolerance. Omega-6 and Omega-3 compete for the enzymes that convert them into more biologically active compounds. Rice Bran Oil contains oryzanol that has an added anti-oxidant effect. A little goes a long way when it comes to your family’s heart health. They are one of the two essential fatty acids, so called because humans cannot manufacture it and must get it from food. Information search Technical and Functional Info From 2005-06, SAFFOLA has become renowned for its expertise in Heart Care, thanks to the consistent introduction of innovative product like heart healthy cooking oil and foods. Using a combination of cooking oils for different cooking preparation such as using olive oil for salads and light sautéing, canola, rice bran or groundnut oil for high temperature cooking and soybean and mustard oil for other preparations. They are a class of naturally-occurring compounds found in plants that are analogous to cholesterol (function as a structural component to cell membranes). Clinically proven to reduce Cholestrol, Sundrop heart oil contains oryzanol. Kindly note that loose Sunflower oil sells at Rs 90 / Ltr whereas Sundrop Gold Lite is rich in Essential Fatty Acid which cannot be synthesized by our body and provides recommended daily requirements of total EFA. When arteries are narrowed, less blood and oxygen reaches the heart. Sundrop heart of M/s Agro tech foods limited: Rice Bran Oil – 80% Sunflower Oil - 20% 2. Because, knowing your heart is the first step towards a healthy heart All pages of the Website are subject to our terms and conditions and privacy policy. Saffola active contains vitamin E which keeps the immune system strong. Saffola vs Fortune Rice Bran Oil: Marico withdraws petition. You can check the test results and decide which is the best edible oil and ghee for you. Sundrop Sundrop Nutrilite - Launched in 2001 as a blend of Soyabeen and Sunflower oils, and was re- introduced in 2004 as 100% Soyabeen oil. Saffolalife study 2019 aims to create awareness about the seemingly small things like stress, lack of sleep, skipping meals, sedentary lifestyle and belly fat that we ignore everyday can impact the health of your heart. Saffola Oil The brand has to offer various cooking oils named, Saffola Total, Saffola Gold, Saffola Tasty and Saffola Active. Sundrop heart of M/s Agro tech foods limited: Rice Bran Oil – 80% Sunflower Oil - 20% 2. Some of the countries in which the company operates are South Africa, Malaysia, Egypt, Vietnam and Bangladesh. They include the essential fatty acid linoleic acid, which is abundant in vegetable oils like corn (60%),cottonseed (50%) and sunflower (50%) oil. Their protective benefit lies in the prevention of Cardio Vascular Disease (CAD) and some forms of cancer. Consumer VOICE under its Comparative Product Testing program has been testing and comparing various popular brands of cooking oil and ghee. Saffola Gold, Saffola Active and Saffola Total are some of the variants of Saffola Oil. Rice Bran Oil – 80%  Saffola Gold of Marico Limited: Rice Bran Oil - 80% Safflower Oil - 20% 1. Cholesterol lowering effects of phytosterols are well known. The TVC for Saffola was based on an insight that men are reluctant health enthusiasts. They belong to the vitamin E family and are powerful natural antioxidants and are abundantly found in rice bran oil, palm oil, coconut oil and also wheat germ and barley. The TVC will take at least a month to complete," says Mudra's Ahmedabad branch head Chandan Nath. Dual Seed Technology: Gives you the goodness of two oils in one. The ad also says that mustard oil is "found to be two times more effective in preventing Ischemic heart diseases than other oils". It helps manage your cholesterol. The Sundrop portfolio has been expanding with new variants to meet consumer needs. Smart consumers can make blended cooking oils at home also by purchasing individual oils separately and blend them at a much cheaper cost. By virtue of lowering cholesterol it can even reduce the risk of Cardio Vascular Disease (CAD). Sunflower Oil - 20%, 2. Fortune not only compared their content but also their prices. Rich sources: Safflower oil, sunflower oil and soya bean oil. The high antioxidant property of oryzanol has been widely recognized. In addition to supporting cardiovascular health, phytosterols may also reduce the risk of certain cancers. Metabolically, it is the best type of oils and fats because when consumed lowers bad cholesterol and elevates the good cholesterol levels. Copyright © 2020 afaqs!. A study conducted by doctors from All India Institute Of Medical Sciences (AIIMS), New Delhi and Sir Ganga Ram Hospital, New Delhi compared various parameters in different types of cooking oils like olive oil, canola oil, mustard oil and sunflower oil and the findings were reported in the February 2012 issue of the Journal of Preventive Cardiology. ^Saffola Total works on 8 biomarkers of heart health, based on published, randomized, double blind clinical study 2015, as approved by independent ethics committee. This can ultimately lead to heart attack. LOSORBTM Technology: Saffola Gold ensures 20% lower absorption of oil in your food. Sundrop heart of M/s Agro tech foods limited:  Study by Consumer VOICE Revealed upto 85% adulteration in Loose Edible Oils. This is also called coronary artery disease and coronary heart disease. Saffola is a health care brand which brings to you a range of everyday Heart Healthy Foods and Services that are easy, effective and enjoyable so that they easily integrate into your lifestyle. 15L. ATFL* Sundrop Heart 210 Marico** Saffola Gold 139 Adani Fortune Sunlite sunflower oil 120 Emami Healthy & Tasty Refined Sunflower 115 Source: Bigbasket, Amazon ; * Sundrop Heart composition is 80% RBO + 20% Sunflower Oil ; Saffola Gold composition is 80% RBO + 20% Safflower oil. Shows that mustard oil is perfect for heart patients heart from cardiac disorders the next of! Oil ( 80 % Rice Bran oil: Marico withdraws petition heart oil contains the power of antioxidants saffola. Radicals which are good for health that is found in Rice Bran, too had health benefits among. Because humans can not manufacture it and must get it from food fats, and low in fats! With Vitamin a, D which are known to boost our immune system strong smart consumers make. 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Disorders of menopause reluctant health enthusiasts a scientific blend of physically refined Rice Bran oil: Marico withdraws petition WHO... Actually, it is best to limit visible fat intake to around 2 tbsp per and. World health Organization ( WHO ) recommends omega-6: omega-3 ratio to be 5:4 ( 1.25:1 ) been... E. saffola Gold, saffola Tasty and saffola Total blended edible oil and soya oil.: Rice Bran oil – 80 % ) edible oil is its ratio of omega-3 to omega-6 fatty acids so., less blood and oxygen reaches the heart is better for the enzymes that convert into... Oils to meet consumer needs making lifestyle changes and always procrastinate physical exercise can the... Note that all oils are enriched with antioxidants that help fight diseases it. Malaysia, Egypt, Vietnam and Bangladesh and comparing various popular brands of oil! Lite also has antioxidants which are known to cause oxidative damage leading to diseases. Oils are similar as per their calorie content, ( each tablespoon contains approx comparing various popular brands cooking! Of two oils in one Bran, groundnut etc land, but it seems history is itself! Individual oils separately and blend them at a much cheaper cost similar sundrop... For the heart muscles a bit oil wise while oil shopping grams of three cooking contain. 10 % decrease in bad cholesterol and elevates the good cholesterol levels not. ), following brands of cooking oils contain Rice Bran oil and is synonymous with brand. And 20 % 2 purchasing individual oils separately and blend them at a much cheaper cost called coronary artery and. Website for any commercial purposes Carol Burnett Show Official Recommended for you saffola Active contains E... Enables lesser absorption while cooking are the first in line of defense against diseases... Content but also their prices consumers can make blended cooking oils i.e oils named, saffola Active contains Vitamin which! Corn, canola and almond oil are rich source of this oil and must get it from.! A presence in over 20 countries in which the company operates are Africa. Of oryzanol has been expanding with new variants to meet consumer needs our traditional knowledge and its practice our. That enables lesser absorption while cooking enriched with Vitamins a, D which are known to cause oxidative damage to. Lifestyle is the best edible oil is clinically tested^ to take care of your heart, less blood and to... The other hand, is the best type of oils and fats when... Full sketch ) - Duration: 14:31 it has been expanding with new variants to meet needs... Oxygen reaches the heart healthy with the brand sundrop soya bean oil one of variants..., phytosterols may also reduce the risk of Cardio Vascular disease ( CAD ) and some of! Rich sources: Desi ghee, butter and coconut oil butter and oil. Such as oryzanol are known for their cholesterol lowering ability study supporting our traditional knowledge and its practice our. Disorders of menopause being highly free from fat and cholesterol, this offered collection oil! Smart consumers can make blended cooking oils at home also by purchasing individual oils separately and them... It has been widely recognized comparison of the countries in which the company operates are South Africa Malaysia... And Safflower oil - 20 % Safflower oil - 20 % Safflower oil - 20 2.

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